Swem Government Information - Advertising

Youtube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer

Wed, 18 Nov 2009 10:13:00 -0500

http://www.strategicstudiesinstitute.army.mil/pubs/display.cfm?pubID=951 Argues that terrorists use new digital media to publicize their attacks and manipulate public opinion. Describes the new environment of warfare against media-savvy insurgents and possible courses of action for the U.S. military. From the Strategic Studies Institute of the U.S. Army War College

Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Dis

Fri, 09 Oct 2009 08:30:00 -0500

http://www.ftc.gov/os/2009/10/R411005freeannualfile.pdf Proposed regulations which would require advertisements for free credit reports to include prominent disclosures designed to prevent consumers from confusing these offers with the sole federally mandated source for free reports. Also prohibits other practices that may interfere with the free file disclosure process. From the Federal Register and the Federal Trade Commission.

Guides Concerning the Use of Endorsements and Testimonials in Advertising

Tue, 06 Oct 2009 15:04:00 -0500

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf Final regulations from a two year process to revise federal rules governing use of endorsements and testimonials for product advertising. From the Federal Trade Commission.

Corporate Integrity Agreement Between the Office of Inspector General of HHS and Pfizer Inc.

Thu, 03 Sep 2009 09:16:00 -0500

http://www.oig.hhs.gov/fraud/cia/agreements/pfizer_inc.pdf Text of the corporate integrity agreement between the federal government and Pfizer Pharmaceutical Corporation which provides for procedures and reviews to deter and detect any illegal promotion of pharmaceutical products in the near future. From the Department of Health and Human Services.

Justice Department Announces Largest Health Care Fraud Settlement in its History

Thu, 03 Sep 2009 09:14:00 -0500

http://www.usdoj.gov/opa/pr/2009/September/09-aag-900.html Press release on details of the agreement where Pfizer and its subsidiary Pharmacia & Upjohn Company agreed to pay a $2.3 billion fine to resolve criminal and civil liability arising from the illegal promotion of certain pharmaceutical products. From the Justice Department.

The U.S. Newspaper Industry in Transition

Tue, 28 Jul 2009 07:26:00 -0500

http://www.fas.org/sgp/crs/misc/R40700.pdf Reviews newspaper industry history, current conditions, including loss of advertising and readership to the Internet, and whether there are policy issues to justify the intervention of Congress. From the Congressional Research Service, posted by the Federation of American Scientists.

Recent Trends in U.S. Services Trade: 2009 Annual Report

Wed, 08 Jul 2009 07:49:00 -0500

http://www.usitc.gov/publications/332/pub4084.pdf The 13th in a series of annual reports on recent trends in U.S. services trade. Focuses on such services as advertising, education, healthcare, and legal services. Reports that the contribution of U.S. professional services to gross domestic product was about $1.7 trillion or 17% of GDP. The U.S. trade surplus in professional services grew to $30 billion on total exports of $90 billion. From the U.S. International Trade Commission.

FDA Warns Web Sites Against Marketing Fraudulent H1N1 FluVirus Claims

Fri, 19 Jun 2009 06:55:00 -0500

http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm166801.htm Warning about fraudulent products advertised over the Internet as flu cures or preventions. From the Food and Drug Administration.

Health Bill: Tobacco Control Provisions

Wed, 03 Jun 2009 07:24:00 -0500

http://www.parliament.uk/commons/lib/research/rp2009/rp09-049.pdf A research paper which provides information on British legislative attempts to control advertising and sales of tobacco products to children and youth. House of Commons Library Research Paper 09/49.

Beyond Voice: Mapping the Mobile Marketplace

Mon, 27 Apr 2009 08:52:00 -0500

http://www.ftc.gov/reports/mobilemarketplace/mobilemktgfinal.pdf Reports on May 2008 town hall meetings on consumer protection issues related to mobile communication devices. Concludes that more government oversight is needed in the areas of cost disclosures, unwanted text messages and spyware, advertising practices, and privacy issues, especially related to the use of mobile devices by children and youth. From the Federal Trade Commission.

Exposure to Substance Use Prevention Messages and Substance Use Among Adolescents: 2002 to 2007

Fri, 03 Apr 2009 08:01:00 -0500

http://www.oas.samhsa.gov/2k9/prevention/prevention.pdf Reports results of surveys of youths who were exposed to substance abuse prevention messages and those who were not, and the relative effectiveness of the messages. From the Substance Abuse and Mental Health Services Administration

Privacy Law and Online Advertising

Fri, 20 Feb 2009 14:06:00 -0500

http://assets.opencrs.com/rpts/RL34693_20090116.pdf Examines the privacy concerns related to commercial services that track online activity to deliver advertising to targeted audiences. Covers the technical background, the provisions of the Electronic Communications Privacy Act, the Federal Trade Commission Online Advertising Principles and Network Advertising Initiative standards. From the Congressional Research Service, posted by OpenCRS.org.

Staff Regulatory Principles for Online Behavioral Advertising

Wed, 18 Feb 2009 10:50:00 -0500

http://www.ftc.gov/os/2009/02/P085400behavadreport.pdf Discusses the advantages and disadvantages for the consumer of online advertising, including the threat to privacy, the shortcomings of current disclosure practices, and the potential to develop detailed profiles of consumers. The report provides further guidance regarding the existing regulatory principles and sets forth revised principles. From the Federal Trade Commission.

Self-Regulation in the Alcohol Industry

Mon, 30 Jun 2008 10:18:00 -0500

http://www.ftc.gov/os/2008/06/080626alcoholreport.pdf Reports on efforts of the alcohol industry to reduce the likelihood that alcohol advertising will target youth under 21 years of age by its placement or content. Concludes that the industry has engaged in good faith efforts at self-regulation but recommends additional steps. From the Federal Trade Commission

Online Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles

Wed, 02 Jan 2008 13:17:00 -0500

http://www.ftc.gov/os/2007/12/P859900stmt.pdf Offers a set of proposed principles related to the gathering of information by search companies about individuals who are conducting online searches. The principles would safeguard privacy rights through voluntary self-regulation regimes. From the Federal Trade Commission.