| Audience written for: |
- Researchers
- Scholars
- Students
|
|
- Individuals working in the field or industry.
|
| Written By: |
- Scholars or professionals
- Specialists in the subject area
|
- Staff Writers
- Writers may or may not be specialists in the topic area
|
- Staff Writers
- Industry Experts
|
| Looks Like: |
- Lots of text
- Graphs, charts and tables
- Few advertisements, if any, targeted to specialists
|
- Photos, color
- Glossy Paper
- Advertisements, wide-variety
|
- Photos, color
- Glossy paper
- Advertisements, targeted to industry
|
| Articles: |
- Topics focused on a subject area
- Author(s) identified
- Author�s academic degrees often noted: PhD, Dr., M.A.
- Abstract/summary of research at beginning
- Written in a technical or scholarly language
- Report on original research and scholarship
- Articles often long
- Footnotes or references
- Reviewed by editorial board of peers (other scholars/researchers)
|
- Topics on many areas
- Author; may be listed as staff
- Author's background not usually evident
- No abstract/summary
- Written for the general public
- News or current events, may have a special feature
- Articles short
- Rarely references; sources may be obscure
- Reviewed by editorial staff
|
- Topics varied, industry related
- Author; may be listed as staff
- Author's background not usually evident
- No abstract/summary
- May be some industry terminology
- News or current events related to the industry
- Articles short
- No references
- Reviewed by editorial staff
|
| Published by: |
- Learned Society or association
- Commerical Publisher
|
|
- Trade Association
- Commercial Publisher
|
| Good for: |
- Current Scholarly Research
- Historical Reviews
- Case Studies
|
- Current Events
- Popular Opinion
|
- Current Events in the field
- Developments in the field
|
| Examples: |
- Behavioral Ecology
- Journal of Popular Culture
- Harvard Business Review
|
- TIME
- Sports Illustrated
- Rolling Stone
- US News & World Report
|
- Insurance Networking
- Computer Weekly
- APMA News
|
| Still can't tell the difference? |
- Difficult when using online journals
- Don't have visual clues as with print version
- Use Ulrich's Periodical Directory database - it will identify the type of publication
|
Follow these steps:
- Open Ulrich's Periodical Directory
- Enter title of journal in search box
- Make sure Title[Exact] is selected - click Submit
- Click on the Journal title link
- Look for the Document Type field, it will read one of:
- Magazine; Trade
- Magazine; Consumer
- Magazine; Academic/Scholarly
- Journal; Academic/Scholarly
|
